Have a new marketing project you need copy written for? Thinking about doing it yourself? You may want to think again. While most everyone knows how to write – that is, put ideas down on paper – most people don’t know how to sell through writing. And that’s what copywriting is all about: effectively selling [...]
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advertising, copywriting, marketing
At the time of writing the article agrigenius.com was still live, 2 days later the site now redirects to their corporate site. Bummer. The agency that produced agrigenius.com was a Minnesota Agency called Colle + McVoy. I have emailed them asking if they could post a version of agrigenius.com on their latest works page, but [...]
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advertising, marketing
First off, there is no magical way that your books are going to start selling, no matter how much you have to spend. There is no one place where you can send $500, $1000, $5000 or $25,000 where you can just write the check and sit back and watch the orders start rolling in.(Although there [...]
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authors, marketing, self publishers